About Us

over 25 years experience

Achieving maximum social and added value via contracts, experienced use of Themes Outcomes and Measures (TOMS)

We have over 100 years of parking experience between us and no job is too small or too large.

Sara Bailey, Managing Director is a transport, sustainable transport, parking and electric vehicle infrastructure/green technology specialist with over 25 years parking experience on in- house, partnership and fully contracted schemes, 20 years management experience in local government and 10 years delivering alternatives to ICE’s.

A qualified project and programme manager experienced in successfully delivering multi- million pound capital schemes on time and to budget.

Experienced at large scale multi-million pound procurement and contract implementation and negotiation.

Experienced organisational transformation manager, with particular skills in working with teams to deliver cultural change. Thorough knowledge of traffic and parking legislation including scheme design and delivery.

Skilled at building successful relationships with internal and external stakeholders, strong at dealing in highly political fields. Strong leadership, people and communication skills, excels at mentoring and motivating teams.

Strong industry contacts with established big players and new innovators alike.

Sara Bailey one from right with Islington Council and Citisense colleagues at award ceremony

Achievements we are proud of

Key career highlights include:

Introduction

of world first and award winning electric vehicle permit band system whereby electric vehicles are charged according to battery size
Reform

of permit systems to achive multi-million pound savings
Digitisation

of services including pay and display machine removal and conversion to cashless parking, virtual permits, e-forms and chat-bot technology
Organisational transformation

of failing services, achieving efficiencies of over 30% via cultural change whilst maintaining and improving customer offering and reputation.
Digitisation

of services including virtual parking permits, cashless parking services and ticketless and cashless on street services, providing budgetary savings and an improved customer offering.
Delivery

of green and electric vehicle infrastructure, including 350 electric vehicle charging points (88 rapid) in a single borough, and an electric highway connecting Oxford to Cambridge, at no operational cost to the authority.
Contract

procurement and negotiation, including complex European multi-partnership contracts.
Strategy

and policy making, leading to political adoption, including working with elected members from all parties and a wide range of stakeholders, including for large capital projects such as multi-storey car park build.
Management

of large multi-million pound revenue and capital budgets.
Scheme

design and delivery, including highways schemes such as resident permit parking, traffic management and road safety schemes.
Forming

successful teams that provide expertise across a range of service areas, ideally via mentoring existing staff in a high challenge/high support environment.
Holding

staff workshops to engage and motivate staff.

Name Checked In

About Us

We have over 100 years of parking experience between us and no job is too small or too large.

Key career highlights include:

Introduction

Reform

Digitisation

Organisational transformation

Digitisation

Delivery

Contract

Strategy

Management

Scheme

Forming

Holding

Supporting Articles

The new permit system was created & implemented by Islington’s assistant director of parking services Rubena Hafizi & parking consultant Sara Bailey.

Led by Rubena Hafizi & Sara Bailey & championed by Tony Ralph and Cllr Rowena Champion worked closely in partnership with Citisense

Watch out SUV drivers, big cars will pay more for parking

The Parking Guru Ltd